Course curriculum

    1. 1. Introduction to International Marketing for Schools

    1. 2. Market Overviews

    1. 3. Branding and Positioning Your School in the International Market

    1. 4. Working with Education Agents and Building Networks

    1. 5. International Travel and Recruitment Fairs

    1. 6. Admissions, Processes and Pipelines

    2. 6.1 Bonus Material - Customer Service for Independent Schools

About this course

  • £238.80
  • 3.5 hours of video content
  • Understanding the International Schools Market can be incredibly difficult. Whether you are a Head or a Marketer if you've not previously been part of a school with International students it can be difficult to know how to begin. With the threat of VAT on school fees the International market offers a source of potential new families, whether boarding or home stay. This introductory course will give you an insight into the International market and how it could be an option for your school.
  • Who is it for: This course is ideal for anyone new to International marketing - whether a Marketer or School Leader. It is also useful for those Schools who may not currently have overseas pupils and want to explore potential opportunities.
  • Course delivery When you register for the course you will be sent a link enabling you to login. All the course materials are in one place, enabling you to work through at your own pace, making your own notes if needed. Additionally there will be a half-termly LIVE online clinic where you can ask any questions you may have about the International market. This blend of pre-recorded and live sessions is proving to be a hit for busy school leaders. Please note you will have access to the course for a year and be able to attend as many of the live sessions as you like.

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